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18 Videos
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The Warrens Discuss Challenges of Market Research

  • Tom and Denise Warren - Interview - Ston
  • Tom and Denise Warren are the founders and owners of Stone and Thistle Farm. Stone and Thistle F...
  • I think that there is and that's where market research is tough at our scale. To do an effective, I...
  • 8/2/2002

Elizabeth Ryan Shares Thoughts on Market Research

  • Elizabeth Ryan - Interview - Breezy Hill
  • Elizabeth Ryan developed a passion for agriculture from earlier generations and is CEO of Breezy ...
  • Well, I think there are two kinds. I mean there is market knowledge based on consumers, what does t...
  • 4/5/2002

Elizabeth Ryan Discusses Informal Market Research

  • Elizabeth Ryan - Interview - Breezy Hill
  • Elizabeth Ryan developed a passion for agriculture from earlier generations and is CEO of Breezy ...
  • We did what I call informal market research, and we had some kind of curious results. One of the th...
  • 4/5/2002

Elizabeth Ryan Discusses Benefits of Market Resear

  • Elizabeth Ryan - Interview - Breezy Hill
  • Elizabeth Ryan developed a passion for agriculture from earlier generations and is CEO of Breezy ...
  • We also did benefit from the generosity of a couple of companies that shared some fairly proprietary...
  • 4/5/2002

Paul Arnold Shares Thoughts on Market Research

  • Paul and Sandy Arnold - Interview - Plea
  • Paul Arnold worked in the nursery industry before buying rural land in 1984 to begin Pleasant Val...
  • [Paul] We did not do any, what do you want to say, formal market research for our farm in the sens...
  • 3/12/2002

Paul Arnold States Importance of Informal Market R

  • Paul and Sandy Arnold - Interview - Plea
  • Paul Arnold worked in the nursery industry before buying rural land in 1984 to begin Pleasant Val...
  • [Paul] Probably the most informal market research we were doing in the early years was especially ...
  • 3/12/2002

Amy Machamer Shares Thoughts on Market Research

  • Amy & Susan Machamer - Interview - Hurd
  • Susan & Amy Machamer (a mother and daughter team, respectively) and their family are owners of Hu...
  • Amy: I think that the answer that I would like to give to what market research we do is that we gen...
  • 4/16/2001

Elizabeth Wolf Shares Thoughts on Market Research

  • Elizabeth Wolf - Interview - Angel Ridge
  • Elizabeth Wolf started Angel Ridge Farms in 1990 by growing herbs in the summer and producing woo...
  • The market research I did for the herbs was to go to every supermarket in any town that I was in. I ...
  • 3/23/2001

Anita Stephens States Business Plan Must Show Unde

  • Anita Stephens - Interview - Opportunity
  • Anita P. Stephens is a General Partner of Opportunity Capital Partners ("OCP"), a private ...
  • The business plan plays a significant role once you're in the door. Because that's what you're sell...
  • 1/1/01